![\"Dental](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2016\/11\/photographer-300x200.jpeg\")
It won’t come as much of a surprise that, when consumers are shopping for products and services, including dentistry, they are attracted to websites which use high-quality, engaging imagery more-so than sites which are text heavy with few, low quality photographs.<\/p>\n
The old adage “a picture paints a thousand words” is very true for this example and so it really does make sense to spend a little time, and where necessary allocate a reasonable budget, to acquire high-performing images for your website.<\/p>\n
However, I’d like to go a little further than this and explore the benefits of top quality, bespoke photographs over the “stock” images which are readily available from the plethora of stock image sites around the web. First, let’s take a look at stock photographs to form a basis for comparison.<\/p>\n
The answer is “yes” – stock can be very useful when creating websites for dentists<\/a>. Indeed, here at Dental Media have access to thousands of high-quality images which are useful for our clients’ websites. These images are typically sourced under licence from a few huge libraries of on-line images, and, once we (or you) hold the licence, they can be used for your projects, whether branding, print or web. It’s not quite as straightforward as that and there are different exclusions and restrictions for the various image types – so be sure to check carefully if you decide to source your own stock. Inappropriate use will land you in hot water as some of the image licencing laws are extremely punitive. Oh, and please don’t just steal them from the web!<\/p>\n It’s worth pointing out that some marketing companies claim “single use” for the stock images they propose to use when building your website, but you need to check very carefully what this actually means. Often it’s simply the case that they won’t use them with other clients, but of course they are still available for others to licence and use and consequently you’ll still see them in use all over the place. So watch out for this marketing trick and don’t be duped into thinking you’ll have exclusive rights – unless you purchase images outright which is very expensive, you won’t.<\/p>\n So it’s fair to say that stock can be very handy to build websites, but is it as good as a bespoke photo shoot and truly personalised images?<\/p>\n <\/p>\n Of course the answer to the question posed above is “no” – stock photography is never as good as a high-quality portfolio of your own shots. The “smiley” faced models which frequent thousands of dental websites across the web are fine in principle, but let’s not forget that users much prefer to see who they are dealing with and where their treatment is going to be carried out. A portfolio of professional photographs is ideal for this purpose and much more engaging and realistic than stock images. The smiley “stock” model with beautiful white teeth is highly unlikely to be your receptionist and the Adonis in the dental scrubs and a loupe probably isn’t going to be your dentist either! Users aren’t daft and they wont’ be fooled by this type of image – indeed they may well find it off-putting.<\/p>\n Sometimes stock has to be used; for example in an older surgery which is due or undergoing refurbishment, or where a dental team is in transition. But the objective should be to switch at least some of this out with personal photographs as and when you can.<\/p>\n A suite of bespoke shots is also very useful for branding projects, practice stationery etc and is a very worthwhile investment.<\/p>\n You may be wondering how much a bespoke shoot would and perhaps that it would be very expensive? Actually not really and in terms of value, I genuinely think it’s excellent. Our in-house photographers charge anything from \u00a3400 -> \u00a3700 for a days shoot depending on scope and you can see several recent examples of their work below.<\/p>\n You may have seen dental marketing companies trying to wrap up “mini” photo shoots within their website packages, but are they the real deal? 4 “head shots” in a silver package, 8 images in the gold package and so on. Confusing isn’t it? Often the shoot is not even done by a professional photographer but by a junior staff member who hops on the train and shoots a few quick snaps at the practice with their DSLR. So don’t be fooled by this type of offer which is typically just being used to up-sell you to more expensive deals – get the job done right by a professional; you won’t regret it.<\/p>\n If you want your website to stand out from the crowd and avoid the stereotypical versions which use the “same old” smiley stock photographs, then a professional, bespoke photo shoot is definitely worthwhile. A suite of personalised photographs is excellent value and can be used on your website and in your print and stationery projects too. Dental Media provides high-quality, affordable photography for dentists<\/a> across the UK – if you’d like to see more examples or receive a quotation for a bespoke shoot at your own practice, please get in touch on 01332 672548<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" What’s best for your dental practice website? It won’t come as much of a surprise that, when consumers are shopping for products and services, including dentistry, they are attracted to websites which use high-quality, engaging imagery more-so than sites which …<\/p>\nBespoke website photography<\/h3>\n
Prices<\/h3>\n
Website packages including photography<\/h3>\n
Examples from a recent Dental Media shoot<\/h3>\n
![\"high-end](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2016\/04\/bywater1-1024x526.jpg\")
<\/p>\n![\"dentist](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2016\/04\/bywater3-1024x756.jpg\")
<\/p>\nSummary<\/h3>\n