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The need (or not) for SEO to promote a new website is quite a hot topic in the dental marketing world and worthy of further explanation to help ensure that dentists who are embarking on new website builds, don’t get misinformed.<\/p>\nThe need (or not) for SEO to promote a new website is quite a hot topic in the dental marketing world and worthy of further explanation to help ensure that dentists who are embarking on new website builds, don’t get misinformed.<\/p>\n
It seems that some web design companies are underplaying the role of ongoing search engine optimisation<\/a> and claiming that a good website is all that is needed to rank well in Google. Unfortunately this is not correct; particularly in competitive areas where dentists are already promoting their websites actively and have been firmly in place at the top end of the ranking results for some time. In this scenario, a great site will not be sufficient to get you up there, even if it has more information and uses that latest “on site” SEO techniques. This is not a play to sell SEO services, it’s simply how the search landscape works.<\/p>\n Can a great website ever get me prominent in Google without SEO?<\/strong><\/p>\n The answer is yes, but only where competition is slight. So if you are a new practice in a relatively small village where there are just three or four competing businesses, then if you build a really good website, you might expect it to rank well on page one without a comprehensive SEO campaign to support it. Of course it still makes sense to ensure that you have submitted your website to Google “My Business” as well as implementing Google “Search Console” and submission to decent local business directories. Those free tools, along with seeking out reviews, should give you a great chance of getting on to page one quite quickly – but only in areas of limited competition.<\/p>\n My practice is in a competitive environment – what do I need to do?<\/strong><\/p>\n <\/p>\n If you are just getting established on-line with a new website and your dental business is already competing with quite a few others, chances are you will enter the search rankings a few pages back. This is unsurprising given that many of the businesses around you will already be established in Google and with the likelihood that several of them on page one, will already be running SEO campaigns. Whilst Google will always try to promote high quality websites, content alone will not get you to page one for generic dental search terms such as “dentist Trumpton” – and this is where search optimisation comes in.<\/p>\n