{"id":7137,"date":"2016-02-26T09:16:29","date_gmt":"2016-02-26T09:16:29","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=7137"},"modified":"2016-02-26T09:16:29","modified_gmt":"2016-02-26T09:16:29","slug":"or-just-expensive-maintenance","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/seo\/or-just-expensive-maintenance\/","title":{"rendered":"Monthly SEO package?"},"content":{"rendered":"

Don’t get duped. Your dental SEO may not be what you think….<\/h2>\n

\"GoogleA few months ago, one of our blog articles took a brief look at the characteristics of monthly “search engine optimisation” (SEO) packages being offered by some of the well-known UK dental marketing companies.<\/p>\n

In it we explained how, in many cases, your website isn’t actually receiving any SEO and what you are actually paying out for is a glorified and expensive monthly website maintenance contract. Unfortunately this trend seems to be growing, with more and more web design companies attempting to get on the digital marketing bandwagon by advertising so-called SEO packages but actually delivering little or nothing at all.<\/p>\n

The trick being used to dupe those who don’t know about SEO, is through failing to explain the two key components of it i.e. on-site and off-site factors. On-site SEO deals with how the actual structure and content of a website is optimised, whereas off-site SEO covers the external factors e.g. back-links, which are extremely important for website ranking<\/a>.<\/p>\n

Whilst you can get the on-site optimisation of a website done fairly easily as long as the initial platform is good quality, the off-site work is the ongoing monthly graft which really makes the difference. Particularly where there is a degree of competition from other dentists, as is the case in most locations these days, your website isn’t really going anywhere in the Google rankings without an off-site SEO campaign. So if your expensive monthly package doesn’t explicitly cover off-site SEO<\/strong>, then you need to ask some searching questions!<\/p>\n

What should you check for?<\/h3>\n

<\/p>\n

Design companies get away with selling SEO that isn’t, because the average dentist or dental practice manager doesn’t really know much about how Google works. They may know that a good Google position is important, but not the mechanisms which contribute to it – and understandably so. After all, their primary business is dentistry.<\/p>\n

So, for the unscrupulous SEO company, it’s quite easy to make a client feel they are getting something when actually they aren’t. Please read through the following check-lists and then I invite you to check-out the SEO offerings from some of the well-known dental marketing companies to compare. I won’t link them here but they’re easy to find.<\/p>\n

What proactive SEO isn’t….<\/strong><\/p>\n