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With the Christmas holiday firmly behind us and the New Year and new challenges and opportunities ahead, it makes sense to spend a little bit of time reviewing your dental practice website and marketing to ensure that it delivers on expectations.<\/p>\n
Too many practices launch a website, breathe a sigh of relief but then neglect to nurture it to realise its full potential for delivering new patient enquiries. With that in mind, here is a quick check list you can use to make sure you are set up properly for the year ahead. With dentistry evermore competitive, a little time spent now will make sure that your main online marketing asset<\/a> is fit to perform.<\/p>\n We still receive enquiries where dentists try to reduce the price of a website by requesting that the mobile-friendly aspect is removed. Put bluntly, this is very short-sighted as not only will you detract from the user-experience but Google won’t like you too much either. Well over 40% of website visits now come from mobile devices and Google has formally introduced systems to favour mobile-friendly sites in the mobile search listings. So if your website is not mobile friendly or if you are using an old-fashioned independent mobile version, you are already well behind the curve. “Mobile-friendly” remains a top priority for 2016.<\/p>\n <\/p>\n Stale websites don’t work as well as fresh ones – for your users and also for search engines. Those who are savvy with SEO (search engine optimisation) understand that high quality, fresh content added to a website over time really does help ranking positions. So give your users some engaging new material and your Google rankings a boost by freshening-up any of those stale old web pages that have been in place for the last few years.<\/p>\n Not much has changed over the last 18 months or so in terms of GDC compliance for websites, but it’s worth a quick check through to make sure all is well. Did those last team member updates give all of the correct GDC numbers and qualifications etc? Is your complaints policy still current? Did your in-house content updates accidentally refer to one of your team as a specialist even if they aren’t registered as such with the GDC? Unfortunately these omissions and mistakes do occur. If you are unsure, we can check for you.<\/p>\n Google is now paying more attention to website performance generally, and how fast your website loads is just part of this. If your site is built on sub-standard code or perhaps uses too many un-optimised images, chances are its performance will be affected. Even websites which look good<\/a> often have performance issues which need attention to meet Google’s latest guidelines.<\/p>\n Were you once prominent in Google but then your website tanked in the search rankings? If so, it’s possible that Google penalised you for trying to push your search oprimisation too hard or if you used tactics falling outside of their guidelines. This is a difficult situation and one which need careful analysis from an experienced search marketer in order to diagnose and propose a suitable recovery plan. Please get in touch if you think that this scenario applies to you – we can help.<\/p>\n Recent studies have shown that “personalised” websites perform better than impersonal ones when it comes to attracting new clients. This is actually common sense if you think about it – people prefer to see who they are dealing with and also appreciate hearing testimonials from other satisfied patients when it comes to selecting a new dentist. So even if your website already ranks quite well, it may be under-performing quite badly if it is cold and unwelcoming. If this sounds like your site, please talk to us about a bespoke photo shoot, video and how best to personalise your web presence to ensure maximum new patient attraction.<\/p>\n An hour or so spent now reviewing your website will make sure that it is in good shape for the year ahead. Your practice web presence is key in attracting new dental patients so it makes sense to keep ahead of your local competition. If the New Year priorities dictate that you need to focus elsewhere or if you feel that you need help to complete a thorough analysis, the Dental Media web team will be very pleased to help. For no obligation advice and a free website health check, please call us directly on 01332 672548<\/strong> or use the website contact form.<\/p>\n","protected":false},"excerpt":{"rendered":" Tweak-up your dental practice website for optimum performance. With the Christmas holiday firmly behind us and the New Year and new challenges and opportunities ahead, it makes sense to spend a little bit of time reviewing your dental practice website …<\/p>\nAre you fully mobile friendly?<\/h3>\n
Is your content up-to-date?<\/h3>\n
Is your website content GDC compliant?<\/h3>\n
Is your website loading slowly on a clunky old server?<\/h3>\n
Has your website been subject to bad SEO?<\/h3>\n
Is your website cold and unappealing?<\/h3>\n
Summary<\/h3>\n