We recently completed a new website redesign for a dentist<\/a> who already enjoyed good ranking positions at the top of Google. In spite of this, the practice was not getting many new patients via the website, even though it was only around 18 months old.<\/p>\n The client approached us to help and to make recommendations for improvement. Our initial audit found the following reasons why the website was not performing:<\/p>\n Whilst the website content could have been completely reworked within the existing framework, the lack of a mobile optimised design dictated that the website would really be better started afresh.<\/p>\n <\/p>\n As expected, the new website consolidated on the existing good ranking positions, with new treatment searches also coming through onto Google page one. Site bounce rate (measured using Google Analytics) was markedly improved indicating that users were finding the site much more appealing. The real result came with much improved conversions (enquiries) which were up nearly three-fold in the first month alone. I estimate at this rate of new patient acquisition, the website will pay for itself in less than six months.<\/p>\n A website which ranks well in Google won’t necessarily lead to new patient enquiries. If the site is unappealing for the sorts of reasons discussed above, the chances are that people searching for dentistry in your area will look elsewhere, even if their search results are below yours. If you do have a website which ranks well<\/a> but doesn’t deliver the patient enquiries you expect, you actually have a great opportunity to put things right.<\/p>\n If you would like to see how Dental Media can help revitalise your web presence, please call us on 01332 672548<\/strong> and we’ll be pleased to assist.<\/p>\n","protected":false},"excerpt":{"rendered":" Why stale and sterile dentist websites don’t work. We recently completed a new website redesign for a dentist who already enjoyed good ranking positions at the top of Google. In spite of this, the practice was not getting many new …<\/p>\n\n
How we redesigned the website to promote better user engagement and patient enquiries<\/h3>\n
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The result<\/h3>\n
Summary<\/h3>\n