{"id":604,"date":"2012-06-07T14:20:20","date_gmt":"2012-06-07T14:20:20","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=604"},"modified":"2012-06-07T14:20:20","modified_gmt":"2012-06-07T14:20:20","slug":"dental-website-design","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/mobile\/dental-website-design\/","title":{"rendered":"The Mobile Dental Website &#8211; Marketing Tool Kit For Dentists Part 4"},"content":{"rendered":"<h2>Up to 20% of all web traffic now originates from mobile devices&#8230;.<\/h2>\n<p>Over the last year, search traffic from mobile has increased significantly and the trend is set to continue. So much so that we are now recommending that a <a title=\"The mobile optimised dental website\" href=\"https:\/\/www.dental-media.co.uk\/mobile-website.html\">mobile optimised website<\/a> is firmly on the list of &#8220;must-haves&#8221; for the dental web marketing tool-kit.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/QtgcsC--vm4?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>Please continue reading for more details about mobile friendly websites for dentists&#8230;.<\/p>\n<p><!--more--><\/p>\n<h3>How does a mobile site differ from a traditional website and why?<\/h3>\n<p>Hand-held devices and smart phones have come a long way but they are still restricted in terms of screen size and speed when compared to traditional websites. Consequently, sites for hand-helds should be re-engineered as follows:<\/p>\n<ul>\n<li>stripped back to provide only the critical information &#8211; i.e. an overview of services, location and prominent use of details for getting in touch<\/li>\n<li>use of click-to-mail and click-to-call email addresses and telephone numbers<\/li>\n<li>restricted use of images that can compromise down-load speeds<\/li>\n<li>fast loading<\/li>\n<li>mobile SEO optimised<\/li>\n<li>designed to be in keeping with your overall brand<\/li>\n<\/ul>\n<p>The overall system is configured so that the appropriate site, desk-top or mobile, is presented depending on the device that is being used to view it.<\/p>\n<h3>Summary<\/h3>\n<p>As traffic levels from hand-held devices increase apace, now is the time to add the mobile site to your web marketing tool-kit &#8211; without one, 20% or more of your traffic could be leaching elsewhere.<\/p>\n<p>Next time out we&#8217;ll review dental SEO (search engine optimisation) and the clear advantages of a prominent Google position.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Up to 20% of all web traffic now originates from mobile devices&#8230;. Over the last year, search traffic from mobile has increased significantly and the trend is set to continue. So much so that we are now recommending that a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.dental-media.co.uk\/marketing\/mobile\/dental-website-design\/\"> <span class=\"screen-reader-text\">The Mobile Dental Website &#8211; Marketing Tool Kit For Dentists Part 4<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","hentry","category-mobile"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":18,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/604\/revisions\/622"}],"wp:attachment":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/categories?post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/tags?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}