{"id":542,"date":"2012-05-07T15:23:02","date_gmt":"2012-05-07T15:23:02","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=542"},"modified":"2012-05-07T15:23:02","modified_gmt":"2012-05-07T15:23:02","slug":"practice-promotion","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/dental-video\/practice-promotion\/","title":{"rendered":"Dental Practice Videos &#8211; Marketing Tool-Kit Part 3"},"content":{"rendered":"<p>In part three of our series covering the key elements for <a title=\"Marketing for dentists\" href=\"https:\/\/www.dental-media.co.uk\/\">marketing a dental practice<\/a> we will discuss the use of video as a powerful tool for converting website visitors to targeted enquiries.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/y2bzfmUujKs\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>Please read on for more detail about how to implement this exceptionally powerful technique.<!--more--><\/p>\n<h2>The use of video for dental marketing<\/h2>\n<p>Over the last 18 months, video has become a front-running tool for progressive practices looking to build their patient numbers. A professionally produced video, incorporating patient testimonials, is excellent for holding attention and encouraging your visitors to make an enquiry.<\/p>\n<h2>Shooting and using web video in a dental practice &#8211; key steps<\/h2>\n<ul>\n<li>select a &#8220;pro&#8221; video team &#8211; this is much cheaper than you might imagine and the results will be very well worthwhile<\/li>\n<li>ensure the shoot covers three main elements; an overview of the practice, interviews with key staff members <strong>and<\/strong> the all-important patient testimonials<\/li>\n<li>ensure the video footage is delivered in formats that can be used on the website, dental blog, on the reception plasma screens and promo DVDs<\/li>\n<li>publish the footage to YouTube with appropriate keywords and tags for SEO<\/li>\n<li>use the footage in conjunction with your dental website SEO e.g. if you have a patient testimonial covering a smilemakeover using veneers and teeth whitening, make sure you use those keywords in your video testimonials page<\/li>\n<\/ul>\n<h3><strong>Summary<\/strong><\/h3>\n<p>The <a title=\"Using video for dental practice promotion\" href=\"https:\/\/www.dental-media.co.uk\/dental-videos-animations.html\">dental practice video<\/a> is highly recommended as one of the main tools to assist an internet marketing campaign for a dental practice. Our client&#8217;s analytics results demonstrate that the number of new patient enquiries generated from video testimonial pages is much higher than from any other source. Video is also versatile &#8211; it can be used on the practice website and blog, to assist SEO via YouTube referrals, for promo DVDs and on waiting room screens.<\/p>\n<p>You might be pleasantly surprised at just how cost-effective video really is &#8211; around 1\/3 the price of a glossy practice brochure and with significantly better marketing reach. Video is versatile, cost-effective and proven to be a great conversion tool &#8211; three compelling reasons to place it near the top of you marketing &#8220;must have&#8221; list.<\/p>\n<p>Next time out we will take a more detailed look at the mobile dental website and how hand-held devices now account for &gt; 15% of all website traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In part three of our series covering the key elements for marketing a dental practice we will discuss the use of video as a powerful tool for converting website visitors to targeted enquiries. Please read on for more detail about &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.dental-media.co.uk\/marketing\/dental-video\/practice-promotion\/\"> <span class=\"screen-reader-text\">Dental Practice Videos &#8211; Marketing Tool-Kit Part 3<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-dental-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":26,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":591,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/542\/revisions\/591"}],"wp:attachment":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}