If you think about a website that stands alone without this proactive approach, the chances are that it will not attract visits or stimulate the natural back-links that are so important to help climb up in Google. On the other hand, by broadcasting useful content on a consistent basis, engagement, visits, back-links and improved Google results will result. Whilst this is a tried and tested method at Dental Media for our dental web marketing campaigns<\/a>, don’t just take our word for it – Matt Cutts, head of search at Google has also explicitly stated that generating and broadcasting useful content is a primary route to great search results.<\/p>\n It is relatively easy to customise WordPress so that it looks like an integral part of your main website.<\/p>\n WordPress can also be linked to the major social media channels using software “plugins” – these tools allows you to publish excerpts of your blog articles to Twitter and Facebook etc automatically. Very slick, a great time saver and a good first step to getting your content out there.<\/p>\n Remember that social media is 80% about engagement and 20% about (subtle) selling but unless you are getting interesting information out there, who is going to want to engage in the first place? No-one wants to hear about what you had for breakfast or did in the gym on Twitter!<\/p>\n We talked in an earlier blog about “content curation” – to recap this is the mechanism whereby you identify and collate useful information from the web and then re-broadcast it to your community, again typically via your social media channels. At least half of what we broadcast is curated content – without this you’d be writing blogs all day long which is impractical of course.<\/p>\n E-newsletters are a great way to get straight to the in-boxes of your community and, if they know you write great stuff, they will open the mails.<\/p>\nMore specifically, which tools should be used?<\/h3>\n
![\"Wordpress](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2013\/07\/wordpress-blog-300x99.jpg\")
Our tool of choice for blogging is WordPress. More recently, efforts have been made to create a full website CMS from WordPress but for us it’s strengths are still as a blogging platform.<\/p>\n![\"Main](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2013\/07\/social-media-sites.jpg\")
To supplement your blogging you should also strive to make regular posts to your social media channels. To start with, try to generate a head of steam with Twitter, a Facebook business page and Google+. Tools like “HootSuite” allow you to manage your social profiles from one web based admin platform – another great time-saver and also free.<\/p>\n![\"MailChimp](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2013\/06\/mailchimp-150x150.jpg\")
The final link in the chain is direct email marketing and our tool of choice for this is “MailChimp”.<\/p>\nTo summarise<\/h3>\n