{"id":2630,"date":"2013-06-27T10:29:44","date_gmt":"2013-06-27T10:29:44","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=2630"},"modified":"2013-06-27T10:29:44","modified_gmt":"2013-06-27T10:29:44","slug":"latest-ranking-factors","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/seo\/latest-ranking-factors\/","title":{"rendered":"Which factors make a website rank well in Google?"},"content":{"rendered":"

An updated study on ranking signals – June 2013<\/h2>\n

\"VisibiltyAs seasoned search marketers in the dental arena, one of our main tasks is to try to identify what works and what doesn’t when it comes to increasing a website’s visibility in the search engines.<\/p>\n

This is particularly important given that the Google, in particular, is making more changes to its ranking algorithm than ever seen before.\u00a0For reference, the “algorithm” is the system used to calculate where a website is placed in what the industry calls ‘SERPS’ – the search engine results pages.<\/p>\n

Over in the US, a company called SearchMetrics monitors hundreds of thousands of websites in an ongoing study designed to determine which factors affect the position of a website in SERPS, particularly for the all-important Google search engine. Their infographic below presents the data and below this I will attempt to summarise. Please note that this is not definitive – no-one other than the guys at Google HQ, really knows the inner-workings\u00a0 of search, so we can only advise what we see and present data from what is essentially empirical testing.<\/p>\n

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NB<\/strong> – the data refers to US websites but given that the ranking algorithm is essentially universal, this research still applies equally for the UK.<\/p>\n

So what does all this mean when we are trying to improve a dental practice’s website position<\/a>? The key points:<\/h3>\n