![\"How](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2013\/06\/search-traffic-percentage-by-position.png\")
<\/p>\nThe correlation between a good ranking position and high levels of traffic to your website is already reasonably clear and the benefits understood. However, latest data from Chitika, a prominent online ad. network with access to huge amounts of search information, suggests that the top position is now receiving approximately 1\/3 of all clicks. Position 2 receives 18% with third taking around 12%. The fall-off in traffic continues right through to the bottom of page one which receives around 2.5% of the available clicks. So quite a range.<\/p>\n
The following graphic courtesy of Chitika shows the overall picture in more detail:<\/p>\n
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Note that the data is US specific but similar studies in the UK suggest a near identical spread of results. Perhaps even more important is that Google commands 90% of all searches in the UK whereas it’s nearer 70% in the US – hence the data is even more relevant for UK businesses.<\/p>\n
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Here’s the data in tabular format:<\/p>\n
![\"tabulated](\"https:\/\/www.dental-media.co.uk\/marketing\/wp-content\/uploads\/2013\/06\/google-traffic-data.jpg\")
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Another key statistic we need to understand when proposing dental marketing strategies is that over 60% of all new patient enquiries come from dentists’ websites. So we can see that a good quality website coupled with a prime search ranking position<\/a> is a key priority for any marketing plan. Indeed this is a major objective for our web marketing initiatives and drives how we structure our optimisation programmes:<\/p>\n Objective 1 – get the website to page one<\/strong><\/p>\n Page two results receive very little traffic in comparison so any website languishing back there is not going to deliver – irrespective of how beautiful it looks. Never fall for the poor advice that suggests that a new website on its own will bring business flooding in – it won’t until it has a decent ranking position in Google. So the first step is to move the website to page one for a range of relevant search terms.<\/p>\n Objective 2 – move the website into the top half of page one; preferably top three<\/strong><\/p>\n When you are in the top three positions, you are truly “in the mix” for new patients looking for dental services. Over the last couple of years, dentist loyalty has diminished and recent trends suggest that patients are now shopping around for treatments, particularly the “one-off” more costly services like implants, veneers and “fast” orthodontics. This often involves selecting the top 4 or 5 sites and then filling in the contact forms to enquire about prices. So moving into the top half of page one is the second important step in promoting the dental practice website<\/a>.<\/p>\n Objective 3 – position one<\/strong><\/p>\n This is the “Holy Grail” and by far the toughest to achieve, often taking many months, even years in competitive environments. However, it is possible given a long term commitment and a lot of hard work. There are no easy routes to position one these days.<\/p>\n Recent search statistics show that the top three positions in Google attract just over 60% of all search traffic with position one gaining half of that. Couple this with the fact that dental websites are the primary source of new patients for dentists and it’s quite simple to see that a high quality website in a prominent search position should be a key priority.<\/p>\n At Dental Media we are known for our search marketing campaigns that deliver consistent results. If you are interested and need some free advice, please call our SEO team on 01332 672548<\/strong> for a no-obligation discussion to see how we can assist.<\/p>\n","protected":false},"excerpt":{"rendered":" New data shows the importance of a prominent search engine position The correlation between a good ranking position and high levels of traffic to your website is already reasonably clear and the benefits understood. However, latest data from Chitika, a …<\/p>\nSummary<\/h3>\n