I’ve noted previously that the world of dental marketing is chock full of poor advice and strewn with pit-falls for the unsuspecting. One of the key issues we see is where a dentist has been advised to build a website but with no supporting web infrastructure i.e. no blog, no social media, no SEO etc. Unsurprisingly the website sits on page 3 (or worse) and the practice fails to attract any new patient enquiries.<\/p>\n
Whilst a stand-alone website is probably quite sufficient for a dental practice in a small village with limited competition, for many others, it certainly isn’t.<\/p>\n
The other extreme also applies, i.e. small practices that have been up-sold extravagant web marketing tools<\/a> when they don’t need them.<\/p>\n <\/p>\n The underlying issue here is a failure to communicate exactly what a web marketing campaign entails together with an assessment of the scope needed in any particular circumstance. What ensues is a mismatch of need versus what is actually supplied. Larger practices in competitive environments can’t compete because they aren’t marketing whereas smaller practices overkill and waste money on tools they don’t really need.<\/p>\n At Dental Media, we begin new web projects by establishing several key factors including:<\/p>\n Analysing the competition is a key aspect and includes checking the strength of their web marketing, a comparison of strengths\/weaknesses etc.<\/p>\n All of this information is complementary to the “design” questionnaire which allows the client to input into the website design and branding<\/a>.<\/p>\n This study allows us to recommend a project scope which can range from a simple website right through to a site with many pages supported by blogging, social media, email marketing, video and comprehensive monthly SEO<\/a>. We will also advise on the budget that needs to be set-aside to accommodate the web marketing campaign.<\/p>\n An effective web marketing strategy is key for a modern dental practice. The scope and delivery will be unique for each practice as discussed and dependent on key factors like the strength of the competition. Bespoke projects tend to perform better than simple website packages and “bolt-on” SEO services and could also save unnecessary expenditure.<\/p>\n If you are considering establishing, or perhaps upgrading, your dental web marketing campaign, please call us on 01332 672548<\/strong> to discuss. We will be pleased to make a preliminary inspection and advise with no obligation.<\/p>\n","protected":false},"excerpt":{"rendered":" Why your dental web marketing strategy must be tailored to your specific requirements I’ve noted previously that the world of dental marketing is chock full of poor advice and strewn with pit-falls for the unsuspecting. One of the key issues …<\/p>\nSo what’s going wrong?<\/h3>\n
What should be done? How to scope your web marketing strategy.<\/h3>\n
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Summary<\/h3>\n