I’m prompted to write this after being asked to review a new website that appeared over the last weekend. I was quite shocked to see a potentially high profile site launched with so many errors; so-much-so that I thought it appropriate to quickly revisit some of the fundamental principles of good web design. I will quickly cover “usability” and how this influences the overall user experience.<\/p>\n
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User experience (UX) is a great place to start because, frankly, this is fundamental for any web marketing strategy, dental or otherwise. There are a number of definitions of UX but I like to think of it in very simple terms, i.e. ensuring that you present your message in such a user friendly and clear way that the website visitor is compelled to use your services or buy your products. Users are very fickle so if you get the basics wrong, for sure they will click away to your competitor who does it better.<\/p>\n
It’s all about form and<\/span> function<\/strong><\/p>\n Of course a website must be appealing visually but it also has to balance this with function. So what are the basic usability components to consider during the website design and build <\/a>and how do these contribute to great user experience?<\/p>\n Whilst this is not an exhaustive list, if you do a thorough job with the key components noted above, your dental website should be in good shape to provide a great user experience and ultimately, encourage new patient enquiries.<\/p>\n When designing and planning websites, people often forget the basics and get so engrossed with “form” that they forget “function”. Another key mistake is failing to think how a user would perceive the website – for example, is the language style relevant for the target demographic, are the images relevant etc.<\/p>\n\n
Summary<\/h3>\n