{"id":1706,"date":"2013-03-18T09:55:29","date_gmt":"2013-03-18T09:55:29","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=1706"},"modified":"2013-03-18T09:55:29","modified_gmt":"2013-03-18T09:55:29","slug":"cookie-cutter-websites-fail","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/tools\/cookie-cutter-websites-fail\/","title":{"rendered":"Why a self-build dental website doesn’t cut it…."},"content":{"rendered":"

Out-of-the box practice websites fail aesthetically, functionally and financially<\/h2>\n

There are a number of options available to dental professionals who are looking to improve their marketing by building their brand and presence on-line. Given that the large majority of new patient enquiries come via dental practice websites, the decision to develop a professional web presence is a wise one. However, many fall at the first hurdle by either selecting the wrong web marketing partner or selecting one of the many self-build website packages that are available. In this article we’ll take a quick look at why self-build DIY dental websites simply fail to represent a practice professionally……..<\/p>\n

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The standard of the competition<\/h3>\n

The dental profession has upped its game significantly when it comes to web marketing. There are an increasing number of great-looking, high performing dental websites<\/a> already out there. The better ones are well crafted, skillfully designed and carefully configured to encourage a high level of enquiries from the users. As competition in dentistry increases, it would be foolhardy to accept anything less than a first-class website. Creating such a website requires a high degree of skill, experience and a deep knowledge of factors which drive success in online dental web marketing. In short, very few achieve this by trying to do it themselves.<\/p>\n

Why “out-of-the-box”, DIY dental websites simply can’t deliver<\/h3>\n

Here are the main reasons:<\/p>\n