{"id":165,"date":"2011-04-13T14:24:15","date_gmt":"2011-04-13T14:24:15","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=165"},"modified":"2011-04-13T14:39:30","modified_gmt":"2011-04-13T14:39:30","slug":"ppc-dental-adwords-optimisation","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/search-engine-seo-google\/ppc-dental-adwords-optimisation\/","title":{"rendered":"Optimise your Dental Adwords Campaign"},"content":{"rendered":"

Google Adwords campaign optimisation leads to big savings!<\/h2>\n

Part of the dental marketing<\/a> service we offer to clients is the set-up and ongoing management of Google PPC (Adwords) campaigns. Generally we recommend that clients invest their search marketing funds in improving their organic search ranking as this is more sustainable; however in some circumstances Adwords play their part. For example if a site is new, rapid market penetration can be achieved with a well optimised Adwords (PPC) campaign.<\/p>\n

Increasingly we find that clients are asking us to take over self-managed campaigns or campaigns that have been managed for them by others. Set up and management of “PPC” campaigns is not trivial and something that requires a lot of experience and expertise to do correctly. Frequently we see campaigns that are poorly structured, incorporating irrelevant keywords with little traffic or worse, poorly targeted generic keywords that just drain cash. More often than not the campaigns are not integrated with Google Analytics or any form of conversion tracking. Consequently the client has no idea about their PPC ROI – money down the drain.<\/p>\n

At Dental Media we offer full dental Google Adwords management<\/a> – we have several examples where savings in excess of 50% have been realised coupled with higher click-through rates!<\/p>\n

If you would like a free review of the effectiveness of your Adwords campaign please contact us and we will be pleased to assist. We are confident that we can save on your monthly expenditure and also on your ongoing Adwords management fees.<\/p>\n

Dental Media<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Adwords campaign optimisation leads to big savings! Part of the dental marketing service we offer to clients is the set-up and ongoing management of Google PPC (Adwords) campaigns. Generally we recommend that clients invest their search marketing funds in …<\/p>\n

Optimise your Dental Adwords Campaign<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-search-engine-seo-google"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":13,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":177,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/165\/revisions\/177"}],"wp:attachment":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}