Along with most of us, you\u2019ve probably marveled at the capability of AI and how it can effortlessly generate text, images and even video from just a few simple commands. Extremely useful right? Well no doubt AI has some very handy applications and is great for making some routine tasks very simple, but there are other areas where its use can be unexpectedly problematic \u2013 one of these is generating content for a dental website or blog. So why is this? Let\u2019s jump in and take a closer look.<\/p>\n
On the face of it, using the wonders of AI to generate lots of content for your website certainly sounds compelling and a great idea. After all, search engine optimisers often tell us how great content can bring lots of website visits and help to propel us up the Google rankings \u2013 so easy peasy then? Well, unfortunately not and the main reason why it\u2019s not, is down to Google.<\/p>\n
Google\u2019s main aim is to return the best answers for questions that users ask when using their search engine and they do this by surfacing web content which achieves that in search results. For example, the dental websites<\/a> which they consider to be the most useful and authoritative are typically promoted to the top of the ranking results and hence get lots of traffic for their owners.<\/p>\n In an effort to differentiate good websites from poorer ones, Google has developed and finely tuned algorithms to index and \u201cunderstand\u201d website content so that it can be best matched to user\u2019s search queries. As part of this incremental algorithm development over the years, Google has become extremely adept at recognising unique, compelling content and promoting it, while at the same time relegating poorer content.<\/p>\n You can probably see the issue here? If everyone is using AI to generate content and then publishing it on their websites, how is Google ever going to determine which of it is actually worthy of being top of the web rankings \u2013 it\u2019s not even unique in the truest sense of the word. So we can see why they are skeptical about AI content and taking a stand to relegate it where it\u2019s found.<\/p>\n <\/p>\nA new challenge for SEO<\/h3>\n