professional dental marketer<\/a> to set up and manage ads for a few tens of pounds per month, but again this is some way off the mark. Consider that a typical campaign will need a couple of hours of management input weekly and this should help to put it into context. So then, what should you expect to pay for ad campaigns, both click costs and the management fee?<\/p>\nClick budget<\/h3>\n
This will vary considerably on the treatment you are targeting and the area you are in, so basically driven by competition. For example, in London you may need to pay \u00a33 and upwards for an implant click in the most competitive areas. Invisalign can also be similar. In contrast a more general \u201cbrand awareness\u201d campaign would be considerably less than this, perhaps less than a pound per click.<\/p>\n
In terms of daily budget, we recommend starting campaigns with a minimum budget of \u00a320 per day, up to \u00a350 – \u00a360 per day for the most competitive treatments and locations. You can aim lower than this of course but it then becomes more difficult to get the traction required; simply your local competitors will be out-bidding you to the point where your ad rarely appears.<\/p>\n
How well your campaigns have been set-up and managed will also have quite a significant impact on what you pay for clicks. Elsewhere in this blog we\u2019ve discussed \u201cquality score\u201d and how accounts with higher scores benefit from lower click costs. The saving from running well-optimised dental PPC campaigns will often pay for the management fees, so you should consider this carefully before trying to run ads yourself.<\/p>\n
Management fees<\/h3>\n
I mentioned earlier that well-managed campaigns need at least a couple of hours of intervention per week. So you should expect to pay a minimum of a few hundred pounds a month for a service of this nature. In addition to this, good PPC teams will also schedule time to review your campaigns with Google\u2019s dedicated team of PPC experts. This is where Google’s own Ads specialists provide new tips and insights to further optimise accounts. It also provides a second opinion and further assurance that your campaigns are being managed optimally.<\/p>\n
What returns should you expect?<\/h3>\n
Again this is dependent on competition and what you are prepared to invest, but as a guide, expect to pay in the range of \u00a310 – \u00a350 per enquiry, with the more competitive treatments e.g. ortho and implants towards the higher end in more competitive locations. You then have to consider that some of those enquiries won\u2019t result in treatment but given that Google Ads are very targeted compared to say social media ads, a good local team should expect to convert at least 30%.<\/p>\n
It doesn\u2019t take too much number crunching to determine that Google Ads can provide some great returns and good quality treatment enquiries at very manageable costs. Whilst this will impact your treatment margin, it\u2019s treatments you otherwise wouldn\u2019t have secured.<\/p>\n
Summary<\/h3>\n
Hopefully I\u2019ve illustrated that investing in Google Ads can be very rewarding and allows quick exposure in a number of different scenarios. However, it isn\u2019t something that can be done for just a few pounds and a realistic click and campaign management budget will be required, often pushing north of \u00a31k per month if you wish to advertise a range of treatment types. Whilst it\u2019s very important to understand what you are spending, the real clincher is what you stand to make from your investment \u2013 and this can be very attractive indeed.<\/p>\n
If this has piqued your interest to find out more about what Google Ads can bring to your own dental practice, please give the ads team here at Dental Media a call to find out more. We\u2019ll take a close look at your requirements and build a personalised proposal for you \u2013 contact us today on 01332 672548<\/strong> to get the process underway.<\/p>\n","protected":false},"excerpt":{"rendered":"Why Google Ads for dentists make sense. Many of our dental marketing clients run Google Ads, also known as pay-per-click (PPC), alongside their search engine optimisation and social media campaigns. For those dentists who may still be skeptical about PPC, …<\/p>\n
Investing in Dental Pay-Per Click in 2025<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":11407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/12304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/comments?post=12304"}],"version-history":[{"count":4,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/12304\/revisions"}],"predecessor-version":[{"id":12308,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/12304\/revisions\/12308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media\/11407"}],"wp:attachment":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media?parent=12304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/categories?post=12304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/tags?post=12304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}