top three organic search results<\/a> than any of the other results on page one combined.<\/p>\nPaid ad results<\/h3>\n
Paid ad results are not influenced by the quality of the website or business they are associated with, only on the skills of the ad manager and the click-budget available when they are set up. Ads on Google are self-explanatory and if you are using them, you are effectively participating in an auction where you bid to get your ads into the most prominent positions. There are numerous factors which affect performance, but in many cases, the more you pay, the higher your ads will be positioned. Clicks on the ads take the users through to your landing pages where you will present additional information to encourage them to get in touch.<\/p>\n
Google ads appear at the top of the results page (usually three) and sometimes at the base of the page. They can also appear in various other locations e.g. the map listings or on third-party websites too.<\/p>\n
Map\/Local Listings<\/h3>\n
You will hear these called different things but for the avoidance of any confusion, they are the (typically) three results which appear in the top half of page one of the Google results. These results show how many reviews a business has together with other details such as location etc. There will also be a small map showing the relative location of the businesses displayed.<\/p>\n
It is perhaps these particular results which are most misunderstood by users and which factors cause different business to appear. This is where we get into the somewhat complex issue of \u201clocalisation\u201d \u2013 the way Google displays different results to different users. \u00a0This is very important and not understood by many, indeed we often have conversations with dentists who don\u2019t understand why they see different results to their friends and colleagues, even though the same search terms are being used.<\/p>\n
So what\u2019s going on here? In simple terms, Google is trying to present you with the results it believes are most relevant to you \u2013 those results are personalised. They take account of where you are searching from, where the businesses are located and other features such as things you\u2019ve searched for previously.<\/p>\n
From the business\u2019s perspective being in the right place isn\u2019t the only thing you need to start appearing in the local\/map results, there will be other businesses very similar to your own not far away. So what differentiates you from them when it comes to Google choosing which business to place on page one in local searches? Unfortunately we don\u2019t know exactly because Google is highly secretive to avoid the search results being gamed, however there are some factors which clearly play a big role. For example an expertly crafted business profile and a lot of high-quality reviews will certainly help.<\/p>\n
There is also some evidence to suggest that a website which has good traditional rankings (see above) will also tend to do well in the local\/map listings; however this is not guaranteed.<\/p>\n
Other features you will see on page one of Google<\/h3>\n
Over the years, Google has introduced a whole array of features which periodically feature in the search results, for example \u201cknowledge\u201d boxes, featured snippets, answer boxes and more. These crop up periodically in the results and Google introduces them where it feels their inclusion will help answer a searcher\u2019s question.<\/p>\n
Summary<\/h3>\n
Page one of the Google search results is a fascinating mixture of features which is perhaps a lot more varied and dynamic than many realise. What you see when searching isn\u2019t necessarily what your friend just down the road might see, particularly when it comes to local searches.<\/p>\n
Suffice to say that an excellent website, search engine optimisation, a carefully crafted business profile and a lot of good quality reviews, are all going to give you the best chance of doing well in Google; so please prioritise that if you want to make best use of the web for new patient enquiries.<\/p>\n
If you like any help with positioning your dental business most effectively in Google, please get in touch with the team at Dental Media on 01332 672548<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"How are the search results on Google’s page one structured? Here at Dental Media we provide search engine optimisation services for hundreds of dentists across the UK, helping them secure many new patients from the web. Understandably those clients like …<\/p>\n
Does Google Confuse You With Dental Related Searches?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":6686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/12045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/comments?post=12045"}],"version-history":[{"count":7,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/12045\/revisions"}],"predecessor-version":[{"id":12052,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/12045\/revisions\/12052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media\/6686"}],"wp:attachment":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media?parent=12045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/categories?post=12045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/tags?post=12045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}