{"id":11911,"date":"2022-10-17T09:20:19","date_gmt":"2022-10-17T09:20:19","guid":{"rendered":"https:\/\/www.dental-media.co.uk\/marketing\/?p=11911"},"modified":"2022-10-14T13:21:55","modified_gmt":"2022-10-14T13:21:55","slug":"cost-effective-options","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/website\/cost-effective-options\/","title":{"rendered":"Dental Websites From \u00a38k \u2013 \u00a312k. Why You Don\u2019t Need To Pay It!"},"content":{"rendered":"

Have you ever wondered why some dental website providers charge so much?<\/h2>\n

It\u2019s accepted that the dental industry suffers from elevated supplier charges, known affectionately in the community as the \u201cdental tax\u201d. Unfortunately this is prevalent in the marketing industry too, whether that\u2019s suppliers charging huge fees for managing social media marketing, SEO or indeed building websites.<\/p>\n

On average, fees you will see charged for a website designed for a dentist, can be as much as 2 \u2013 2.5 times as much as a typical non-dental business might be charged. There is no real difference in the standard of the design or functionality, just a hugely inflated price charged to the dentist. So why is this and what can you do to avoid paying through the nose for your practice website?<\/p>\n

Why are their website design and management fees so high?<\/h3>\n

There is no real answer to this other than the companies concerned seem to be able to get away with it. Despite what some may try to convince you, there is no real technical difference between a website built for a dentist and that built for a general business, indeed most providers these days use the very popular WordPress system.<\/p>\n

What is different of course is the content and also some requirements to comply with the GDC regulations \u2013 but frankly this is not onerous. Dental website designers<\/a> use exactly the same resources as any other web designer and so the elevated prices are really quite hard to explain. Whilst it\u2019s fair to say that you can be more confident that a dental provider will make sure your content is accurate and fully compliant, is it worth paying through the nose when those checks are easy enough to complete?<\/p>\n

I think what has happened in the industry is that a couple of suppliers pushed prices up to test the water and as they got away with it, other suppliers followed. Now it\u2019s difficult to find any of the well-known larger firms charging what I\u2019d call sensible fees for their services but fortunately there are good alternatives as we\u2019ll discuss next.<\/p>\n

How can I get a cost-effective website for my dental business?<\/h3>\n

<\/p>\n

Having established that fees for dentist\u2019s websites can often be hugely inflated, what are your options to avoid paying through the nose? When examining this, it\u2019s also important to note that not only can you be charged huge fees for the initial design of your website but also huge fees for future maintenance, often involving onerous monthly contracts. This make the overall \u201cownership cost\u201d of the website even worse.<\/p>\n

There are alternatives to consider as follows \u2013 some good, others less so, but at least you can evaluate and make an informed decision before proceeding:<\/p>\n