{"id":1173,"date":"2012-11-05T12:08:50","date_gmt":"2012-11-05T12:08:50","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=1173"},"modified":"2012-11-05T12:08:50","modified_gmt":"2012-11-05T12:08:50","slug":"ideas-for-dental-practices","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/blogging\/ideas-for-dental-practices\/","title":{"rendered":"Blog Topics For Dentists"},"content":{"rendered":"<h2>Six ideas to help your dental blogging<\/h2>\n<p>We&#8217;ve recently covered in some depth, exactly why an active blog is a key component of the dental marketing tool-kit &#8211; to summarise:<\/p>\n<ul>\n<li>a source of fresh new content to build your web foot-print &#8211; Google favours new, relevant content in its search results<\/li>\n<li>to provide new and interesting material for your readers and to increase your visibility with existing and potential new patients<\/li>\n<li>to provide a cornerstone and reference point for your social media campaign &#8211; broadcasting your blog articles to social channels not only provides a &#8220;hook&#8221; to encourage users to visit your blog but also gives you a source of information for your tweets and posts etc.<\/li>\n<li>for SEO &#8211; to target keywords and to provide links back to your main headline pages. Also to encourage external links back to your own posts<\/li>\n<li>to build reputation &#8211; interesting and authoritative articles will help reinforce your profile with your peer group and your patients<\/li>\n<\/ul>\n<p>From an SEO perspective alone, we usually see better search results for sites that incorporate an active blog and social campaign compared to those that do not.<\/p>\n<p>Having established why it makes very good sense to blog, the big question that still remains is &#8220;what should I blog about?&#8221; So to help get the ball rolling, here are 6 useful <a title=\"Blogging platforms for dentists\" href=\"https:\/\/www.dental-media.co.uk\/dentist-blogging.html\">ideas for dental blogging<\/a> topics:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Practice news &#8211; personalise your communication by writing an occasional post about the latest updates from the practice; birthdays, weddings, christenings, new staff, charity events etc are all in scope<\/li>\n<li>Testimonials &#8211; have you had some positive comments on a recent case? Pop it on the blog along with some photographs (but check with the patient first)<\/li>\n<li>Case studies &#8211; this is a great way to showcase your work. Modern blogging platforms allow you to easily upload photographs and video in your posts<\/li>\n<li>Technology news &#8211; this is a good way to detail any new procedures that you are offering and also shows your readership that you are keeping abreast of latest trends and best practice in the industry<\/li>\n<li>Special offers &#8211; whilst its always recommended to broadcast your special offers in the headline pages of the main website, you should also take the opportunity to announce these in your blog<\/li>\n<li>Industry news &#8211; use your blog to update your readers on key events from within the industry, particularly if it relates to changes that may impact on or benefit them.<\/li>\n<\/ul>\n<p>With this framework in mind, it is relatively easy to think of new and useful articles to add to your dental blog. Also don&#8217;t forget to broadcast your latest articles to Twitter, Facebook and Google+ to help keep your <a title=\"Methods to help dentists with social media\" href=\"https:\/\/www.dental-media.co.uk\/dental-social-media.html\">dental social media<\/a> momentum rolling.<\/p>\n<p>If you need any advice on tool and techniques for dental blogging, please call us on <strong>01332 672548<\/strong> and we&#8217;ll be pleased to assist. We also offer free training documentation covering the best ways to blog for your readership <span style=\"text-decoration: underline;\">and<\/span> to support SEO for all new clients.<\/p>\n<p>No time to blog? Call us to discuss our fully managed blogging services where we do all the work on your behalf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six ideas to help your dental blogging We&#8217;ve recently covered in some depth, exactly why an active blog is a key component of the dental marketing tool-kit &#8211; to summarise: a source of fresh new content to build your web &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.dental-media.co.uk\/marketing\/blogging\/ideas-for-dental-practices\/\"> <span class=\"screen-reader-text\">Blog Topics For Dentists<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1173","post","type-post","status-publish","format-standard","hentry","category-blogging"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":18,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/posts\/1173\/revisions\/1191"}],"wp:attachment":[{"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dental-media.co.uk\/marketing\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}