It\u2019s that time of year when we predict the new marketing trends we expect to feature in 2022 and how dentists can leverage on them to help grow patient enquiries. To be clear, these aren\u2019t techniques which will replace the core \u2018essentials\u2019 such as SEO and paid ads, but techniques which can be useful to complement or extend them.<\/p>\n
We\u2019ve identified five areas where we are seeing good potential and where we\u2019ll be working with our clients next year to generate even more patient interest.<\/p>\n
It\u2019s been accepted for some time that video is an exceptional tool to help engagement and boost dental patient enquiries<\/a>. The old adage \u201ca picture paints a thousand words\u201d is well-known and this extends much further when video is introduced into the mix.<\/p>\n Those practices which go the extra mile to differentiate themselves have been leveraging the power of video for some time now, but where we see \u201cshort-form\u201d video introduced, that power can be extended into other niches, not just the practice website.<\/p>\n For example short video clips used on social media are extremely powerful, as are clips introduced into your ad campaigns on Facebook and Instagram. The returns we see from this type of format typically exceed static images by some way.<\/p>\n So if you can see an opportunity to introduce short-form video into your marketing<\/a> campaigns, we think you\u2019ll be pleased with the results. Please get in touch with use to see how our video editing team can build a great set of videos for you to achieve just this.<\/p>\n The move away from generic to personalised content will continue apace as business strive to make themselves more relevant than their local competitors. We\u2019ll see even more patient \u201cstories\u201d on websites which will cascade out to social media. Much of this will be supported by the short clips of video we\u2019ve discussed above.<\/p>\n Data will be a key part of this as ads particularly, are tailored to the most appropriate demographic. So expect to see even greater attempts to gather and use user\u2019s data, despite the initiatives by the likes of Apple to curtail some of this on their devices.<\/p>\n <\/p>\n The last couple of years have seen a huge increase in pay-per-click ads, particularly for treatments such as dental implants and Invisalign clear aligners. This has nearly reached the point of saturation and there are an awful lot of cheesy, generic ads out there trying to lure potential new patient into seeking out those treatments.<\/p>\n Those types of ads are all well and good but those who don\u2019t wish to sink into the mire of mediocrity will need to up their game to stay relevant and to stand out. Authenticity will be key as will inclusivity, so it\u2019s time to get your thinking caps on and stop your marketing partner re-using those cheesy ads that they roll out for every other dental campaign!<\/p>\nPersonalisation<\/h3>\n
Authentic, inclusive advertising<\/h3>\n
Chatbots<\/h3>\n