When we start new marketing projects for dentists, one of the key things we advise the business owner or manager to prioritise, is setting up and optimising the Google Business page for the practice. This has had a few different names over the years but seemed to have stabilised as \u201cGoogle My Business<\/a>\u201d and it is this name that most people are now familiar with.<\/p>\n But as ever, Google is re-jigging some of their web tools and moving forwards, Google \u201cMy Business\u201d will be known as Google Business Profile. They are doing this to help streamline their various app interfaces and will bring management of the \u201cbusiness\u201d page into the overall structure of Google Maps, Search and their respective apps.<\/p>\n We expect to see this roll out progressively during 2022 and Google has advised that larger business will likely see the changes first. Initially you will see changes to the branding within the existing My Business management console but further changes are expected as the integration and rationalisation continues. So at this stage it\u2019s a \u201cheads up\u201d to make dental businesses aware that changes to this essential Google tool are in progress and to expect them relatively soon.<\/p>\n Definitely not! This is an essential tool and will start to work for your practice as soon as it\u2019s up and running, so please don\u2019t delay. You can be pretty certain that Google won\u2019t lose what you\u2019ve done as the changes take place.<\/p>\n <\/p>\n Google has also taken the opportunity to announce a few new features to help businesses alongside this configuration change.<\/p>\n The new Google Business Profile is as important as ever and here\u2019s a quick reminder why:<\/p>\n For now you don\u2019t need to do anything and I suspect you actually won\u2019t need to do any adjustments moving forward as long as your business page is already set up and optimised. I think we can be pretty certain that Google will migrate all of your data automatically and that the process will be seamless as far as the user is concerned. You will need to become used to the new format and how to access and manage your page moving forwards, but I suspect that will be all.<\/p>\n If anything else changes with this essential Google business tool or indeed any of their others (Analytics, Search Console etc) the team at Dental Media<\/a> will be on the case on your behalf to bring you the key points which may affect your business. If you have any questions regarding this change or for broader advice about how your dental business appears in Google, please get in touch on 01332 672548<\/strong> and we\u2019ll be pleased to assist.<\/p>\n","protected":false},"excerpt":{"rendered":" Your Dental Google Business Page will become \u201cBusiness Profile\u201d – What Dentists Need To Know When we start new marketing projects for dentists, one of the key things we advise the business owner or manager to prioritise, is setting up …<\/p>\nWhen will this happen?<\/h3>\n
If I\u2019m about to set up a new Google My Business page, should I wait?<\/h3>\n
New features also announced….<\/h3>\n
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Why should you care about this and is there anything to do?<\/h3>\n
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