A few years ago I published a blog post covering what dentists should expect when budgeting for a new dental website, including the initial set up and running costs. Back then the industry was still broadly applying what is widely known as the \u201cdental tax\u201d with many suppliers charging way above the odds simply because they were supplying into the dental business. On average we were seeing anything between a 60 to 100% price hike for dental websites compared to similar sites being built by web companies for general businesses outside of dentistry. We also illustrated that if you shop around, you will be able to find companies, my own included, who will build an excellent practice website much more in line with what any business should expect.<\/p>\n
So what\u2019s changed over the last couple of years, particularly with the advent of Covid and other cost pressures affecting businesses? Has the price of web design for dentists<\/a> also gone up and if so, what should you expect now? Let\u2019s take a look.<\/p>\n If you look around on the web, it appears that the majority of dental web design companies are still pushing the limits when it comes to charging dentists for new websites. Prices appear to start at the 7-8k mark and then push on over \u00a310k if you\u2019re inclined to pay it. But if you take a closer look, you\u2019ll see that better websites are available for \u00a34 – \u00a35k. If you look deeper still, you’ll also find that some of those more cost-effective websites don’t just look better, they have much better underlying technical performance too. So it really does pay to look around and research thoroughly.<\/p>\n <\/p>\n I was recently in discussions with a designer who\u2019d been laid off by a dental web design agency and she wasn\u2019t slow in advising the rationale behind her old company\u2019s price hiking. Their reasoning was based on dentist\u2019s increasing their own prices, in some case quite considerably, to cover things like surgery fallow times and the provision of PPE. They\u2019d taken the opportunity to significantly increase their own pricing on the back of that; albeit a little bit misguided in my opinion.<\/p>\n Whilst many companies have been hit with rising costs, it\u2019s likely that dentists are well up the list given the significant operating constraints imposed upon them. I think it\u2019s reasonable to suggest that, in main part, web design agencies won\u2019t have seen comparable cost increases and as such, significant prices rises for their own services aren\u2019t really justified. Maybe just another example of suppliers levying the “dental tax”?<\/p>\nCurrent prices for dental websites<\/h3>\n
Pushing the pricing envelope<\/h3>\n
Ongoing website maintenance<\/h3>\n