Dentistry is a busy profession and even more-so now that pandemic restrictions are lifting and patients head back to get the check-ups they\u2019ve missed or to complete treatments started a while back. Understandably, dental business and their managers are looking for ways to streamline processes whilst still remaining effective and this includes how practices run their various marketing channels.<\/p>\n
You don\u2019t have to look far to find dental marketing agencies offering \u201call done for you\u201d marketing packages incorporating everything from organic SEO<\/a> to paid social media advertising. To many, this may sound very attractive; simply sign the contract, pay your \u00a32k per month (and often more) and let the third-party company get moving on your behalf. But is this really the best way to go in the quest to be a dominant force in your local market, or do you need a more sophisticated and personalised approach?<\/p>\n Let\u2019s take a look at what can work well via third-party services and also the areas where strong participation from the practice team is needed for best effect.<\/p>\n I\u2019ll begin by saying that full \u201cdone for you\u201d marketing packages aren\u2019t the optimal way forward, both from effectiveness and a cost perspective; but why is this? Here are the main areas where those type of packages fall down:<\/p>\n <\/p>\n When you understand how much of this work done by agencies is already pre-configured, not unique and being used with lots of different clients, you may start to question the value you are receiving from it. The acid test is to ensure that you are provided with transparent reporting which clearly shows the return on your investment i.e. actual enquiries which resulted from the work.<\/p>\n Also factor in that much better results can usually be gained where some of this work is done locally, in particular, managing social media accounts and creation of newsletters.<\/p>\n We\u2019ve probably all received correspondence where the signature is an electronic version on a thinly veiled promotion which has tried to appear personalised? No doubt you delete or dispose of that type of thing as indeed most of us do. Content like that usually fails to create any type of emotion and leaves people cold.<\/p>\n Contrast this with content which is unique, interesting and, where possible, personalised and there is a stark difference in performance. This type of content is so much better at creating the engagement and enquiries that dental practices need.<\/p>\nToo generic:<\/h3>\n
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Too expensive:<\/h3>\n
How does automated, generic marketing feel for users?<\/h3>\n
Strive to create contrast with your marketing<\/h3>\n