{"id":11416,"date":"2021-04-16T09:22:40","date_gmt":"2021-04-16T09:22:40","guid":{"rendered":"https:\/\/www.dental-media.co.uk\/marketing\/?p=11416"},"modified":"2021-04-16T09:22:40","modified_gmt":"2021-04-16T09:22:40","slug":"and-video-enhances-your-website","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/photography\/and-video-enhances-your-website\/","title":{"rendered":"Stunning Visuals For Dental Websites"},"content":{"rendered":"

Professional photography and video – taking websites to the next level!<\/h2>\n

We\u2019ve commented previously about the power of high-quality visuals when it comes to building great dental websites which really stand out. If anything, those comments are even truer today than when we first made them.<\/p>\n

When we talk about \u201cvisuals\u201d we primarily mean photography and video, not the structural design of the website per se. Furthermore we also need to differentiate between \u201cstock\u201d visuals i.e. the pre-made photographs you often see being used to build dental sites, and the bespoke photographs generated when a professional photographer visits the practice for a bespoke shoot.<\/p>\n

\"Dental<\/p>\n

As we\u2019ll see, the bespoke, personalised imagery works much better for patient engagement than the generic stock images that many agencies fall back on.<\/p>\n

Stock images versus a personal photo shoot<\/h3>\n

Most design agencies will have membership of one or more images libraries where they can access a wide range of pre-shot photographs for use with their client\u2019s website projects. This makes it easy and cheap to gather a selection of images to use. Whilst you can build a perfectly adequate website like this, what is clear is that too many dentists are following the same tack and ending up with websites which look quite generic i.e. just too similar to the competitor website from the practice down the road.<\/p>\n

What we know from many years of experience working with dentists and securing new patient enquiries, is that websites which stand out<\/a> from the crowd work much better than those which look \u201csamey\u201d or generic. Of course this has to be matched with excellent usability and great technical underpinnings as this will also affect performance, not just for the user but how well the website works in Google too.<\/p>\n

Hence it really is essential these days to ensure that you website is top-grade and really does stand out above your competitors. One essential component to achieve this is to ensure that the visuals you use are bespoke and personalised, not generic stock versions which appear on numerous websites as well as your own.<\/p>\n

Why personalised visuals work much better than stock images<\/h3>\n

<\/p>\n

It is well understood than most shoppers are keen to see who they are dealing with and this also goes for patients who are seeking new dental services. Indeed, we see increasing levels of traffic not only to dental websites but also to the associated social media channels as users seek assurances and \u201csocial proof\u201d before they jump in to use a new service.<\/p>\n

Essentially users are researching potential suppliers in depth before stepping in. A big part of this validation process is checking the supplier\u2019s team and facilities and there\u2019s no better way to assist this than by providing personalised visuals, together with other techniques such as testimonials, before and after cases etc.<\/p>\n

\"Dental<\/p>\n

This works far better than generic stock images which often completely misrepresent the type of service a new patient might expect. What I mean here is that you regularly see websites which look like they are associated with leading Harley Street clinics where the actual service is being offered from a semi-detached terraced house in a small town. Whilst there\u2019s absolutely nothing wrong with that, you may wish to consider what your patient might think when they turn up for their first appointment and what they find doesn’t quite match their expectation.<\/p>\n

Bottom line is that patients want to empathise with who you are and what you do \u2013 present them with a website that doesn\u2019t really look like it matches your business and you won\u2019t achieve that; indeed you may well end up putting them off.<\/p>\n

Case study<\/h3>\n

This website was re-built for a client who had previously worked with a company which only offered stock images with their web projects. As well as a full suite of photographs, a professional quality video was filmed by our team to illustrate the practice in detail and what patients might expect during their treatment.<\/p>\n

White Smiles Sunningdale<\/a><\/p>\n