You\u2019ve worked hard to get a nice set of positive reviews on Google for your dental business and hopefully they are working hard for you via your Google \u201cMy Business\u201d page and regular searches where patients are seeking out treatments and services. However, you may have seen some dentists taking it a step further by actually displaying those reviews on their websites?<\/p>\n
If your reviews are in good shape, it really does make sense to display them, so in this short blog we\u2019ll take a quick look at the main reasons why you should get those reviews onto your website and also the main mechanisms to do it. Let\u2019s jump in.<\/p>\n
It\u2019s a well-known fact that people making buying decisions usually look to reviews to support their decision, with some researchers suggesting that on average, a consumer will look through at least ten reviews before proceeding. Of course this applies to dental services too.<\/p>\n
In this context, this type of validation of purchase decisions is known as seeking \u201csocial proof\u201d and it\u2019s equally as important as a word-of-mouth referral. Indeed Google itself strongly recommends nurturing the review process to ensure that consumers have a clear idea of the service they are purchasing and whether it\u2019s a good decision based on the experience of others. There are other collateral benefits too, e.g. SEO, as we\u2019ll see later.<\/p>\n
Very often, the first interaction a new patient has with your practice is when they perform a Google search and see your listing displayed in the search results. If your business listing is set up correctly and optimised, they will also see your details, along with your reviews, displayed in the local results section on page one of the search results \u2013 this is very, very powerful.<\/p>\n
This is obviously important but why not extend the display of those reviews through to your website too? This makes an awful lot of sense, in particular as it reinforces the positive user experience as they click through to your website from the search results.<\/p>\n
So unless your reviews are poor, it really does make sense to cascade them through to your site.<\/p>\n
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Positive reviews are well-known to be a ranking indicator for Google<\/a>, particularly for the local results which users see for businesses operating in their locality. We also see a strong correlation between businesses with a healthy set of reviews and their rank in the traditional organic (free) search results.<\/p>\n Deploying reviews on your site also creates an engaging feature which users want to interact with i.e. it keeps them on site. There is a lot of evidence to suggest the Google uses parameters like \u201ctime on site\u201d to indicate the site\u2019s quality and hence worthiness for an improved ranking position.<\/p>\n There are a couple of main ways to do this and may result in you speaking with your designer for a little bit of assistance:<\/p>\n Adding reviews to your dental website is a great way to provide the social proof new patients desire when evaluating a new service or seeking a new treatment. It is a particularly engaging feature and really does help to give confidence and encourage users to make an enquiry. As we\u2019ve seen above, there is also the SEO benefit too!<\/p>\n Need any help? Please give the web team here at Dental Media a call on 01332 672548<\/strong> and we\u2019ll be pleased to explain this and other features you can add to your website to really improve its performance.<\/p>\n","protected":false},"excerpt":{"rendered":" Boost the \u201csocial proof\u201d on your site and blog You\u2019ve worked hard to get a nice set of positive reviews on Google for your dental business and hopefully they are working hard for you via your Google \u201cMy Business\u201d page …<\/p>\nHow to get reviews on your website<\/h3>\n
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Promote the conversation and the conversion!<\/h3>\n