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Undeniably, it is now harder than ever before to get new patients into your practice, and with competition continuing to rise, this is only set to become even harder.<\/p>\nUndeniably, it is now harder than ever before to get new patients into your practice, and with competition continuing to rise, this is only set to become even harder.<\/p>\n
The days of new patients simply walking in and keeping dentist’s appointment books full<\/a> are long gone other than in a few very fortunate circumstances. So now you have to do a fair bit more work to keep the practice busy and growing.<\/p>\n This is the case not just for new dentists starting out and looking to build their businesses, but also for more established practices looking to make up for churn and also to gain new business across a range of treatments.<\/p>\n Whilst there is some suspicion regarding digital marketing within the dental community, borne out of too many \u201ccowboy\u201d services failing to deliver; when done well the benefits can be exceptional.<\/p>\n Today we\u2019ll take a look at four key aspects of digital marketing and why it is a compelling way to help keep new enquiries flowing.<\/p>\n Traditionally dental practices relied on advertisement in the local paper and leaflet drops to promote their presence in the community and to some degree, these mechanisms still have a place. However, the reach of Google, Facebook, Instagram and the like is way broader and a prominent presence on all of the main marketing channels is essential to get your brand noticed. Indeed, people expect modern businesses to have an active professional presence across the web and social media. Most of the time, this is where they will be looking for your services, even if it’s simply cross-checking a word-of-mouth recommendation they received.<\/p>\n <\/p>\n Whilst you can cast a very wide net using the web and social media, you can also target it very accurately too. So if you want your dental implants ad to appear only to a specific age group and in a certain location, then you can. You can even \u201cre-market\u201d your ads so they get shown to people who have already visited your website for example. So you really can define your intended audience quite accurately which in turn leads to better success rates.<\/p>\n As with all investments, you\u2019ll want to measure the results and more specifically the return-on-investment. Whilst this is quite difficult to achieve with traditional marketing mechanisms, the data-collection and reporting tools available for digital marketing are accurate and excellent. Indeed much of what you need is actually free to use courtesy of Google and Facebook.<\/p>\n A diligent digital marketer will collate the pertinent information from these systems into a user-friendly report which will allow business owners to check progress at-a-glance.<\/p>\nVisibility<\/h3>\n
Targetability<\/h3>\n
Measurability<\/h3>\n
Profitability<\/h3>\n