{"id":1043,"date":"2012-10-05T09:30:44","date_gmt":"2012-10-05T09:30:44","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=1043"},"modified":"2012-10-05T09:30:44","modified_gmt":"2012-10-05T09:30:44","slug":"ethical-services-for-dentists","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/seo\/ethical-services-for-dentists\/","title":{"rendered":"Ethical dental SEO – define your marketer’s remit"},"content":{"rendered":"

How does your dental marketer work and who do they work for?<\/h2>\n

Surprisingly, a number of marketing companies are providing SEO services to more than one client in the same business sector and same location. Unfortunately this is also true for dental marketing. By checking certain features of a website, including an inspection of the back-link profile (i.e. which other sites link back to the target site) this practice is fairly easy to identify.<\/p>\n

The visibility of the SEO work carried out by some marketing companies is also questionable e.g. only offering limited access to website usage statistics, so it’s most important to check what you are getting before proceeding.<\/p>\n

So what do you need to ask before engaging a dental design and marketing company<\/a> for ongoing SEO services? <\/p>\n

Some key questions:<\/h3>\n