As dental marketers we spend the vast majority of our time researching and implementing the best techniques to build a dental practice’s profile on the web. This is because we know that the web generally provides the best reach and return for the time invested. However, some “traditional” dental marketing methods<\/a> are still cost-effective and do deliver great results, particularly for local marketing campaigns. Here are a couple to consider….<\/p>\n <\/p>\n The old fashioned mail drop is still a great, cost-effective way to drum up new local business for your practice. Those who say that it “doesn’t work and should be consigned to history” don’t have the same access to analytics packages that we do. Invariably we see the leap in analytics trends that show the large increases in web traffic and sign-ups stimulated by the leaflet drop. It works. For a few hundred pounds you can several thousand simple but effective leaflets printed and “dropped” across your local area. You can also consider repeat campaigns to support promotional evenings, new treatments etc.<\/p>\n Use of a short local radio broadcast also yields results and is a lot more cost-effective than you might imagine. Most stations will have a media or advertising coordinator who will help you pull together some suitable content. Give them a call to see what’s available.<\/p>\n So whilst the web is clearly the best option for your mid and long term game, local “quick hits” can still be made using traditional marketing methods – don’t neglect them!<\/p>\nThe mail drop<\/h3>\n
Local radio<\/h3>\n