Why agency managed Facebook and Instagram likely won’t bring in new patients
A dental practice is typically a busy place and like most businesses, team members are expected to multi-task to ensure things get done to move the business forward. Effective management usually means that resources are quite stretched and when something new crops up, e.g. pushing forward with practice marketing, it can be tempting to outsource it, simply because everyone in the local team is occupied. But is this a valid strategy?
Whilst outsourcing would be perfectly sensible for some marketing initiatives, e.g. SEO for Google ranking which has a strong technical element; when it comes to growing the practice’s presence on social media, it certainly isn’t.
In today’s blog we’ll take a closer look at why the day-to-day business of building your dental brand using social media is by far best handled by your own team and not handled by a third-party agency working on your behalf. This is very important to understand if you want to make the best of social media for promoting your business.
Why use social media anyway?
I know a lot of dentists who openly state their dislike of social media and understandably so. Some “old school” practice owners don’t really “get it” but take it on board reluctantly as a necessary business tool. Others avoid it completely simply because they are so worried about picking up bad reviews and other adverse comments.
However, these days it is very important to realise that most people seeking out new products or services will frequently cross-reference a business’s social media channels as well as their website. They do this to look for comments about the business, reviews and also to gain a real-time sense of who they will be dealing with. This is often known as seeking “social proof” and it’s proven to be a key part of a person’s buying cycle. It makes sense that if there is no social proof available, then that buying cycle could easily be interrupted.
Given then that these days there is a clear need for an active social media presence, why not just outsource it?