Google My Business, Analytics, Ads, Search Console – here’s why you need to control those accounts
Google provides lots of useful free tools to help business owners monitor, maintain and promote their websites. The main ones are explained below and as we’ll see later in this article, it’s essential that you retain control of these important assets rather than hand over the responsibility for them, to a marketing company.
So what are the main Google assets that you will likely encounter as a website owner at some point?
Google My Business
This is not a website tool itself but is more a page on Google where you can add your main business information such as a short description, category, photographs, location and opening hours. Aside from your website, this is the main library of information which Google uses to reference your business and integrate it with the maps listing and results which show in local searches. You need to claim your business listing and ensure that the information recorded there is consistent with the information on your website, blog or any other digital platforms you use. This consistency is important to ensure that you are best placed to take advantage of Google local searches and to receive reviews – hopefully positive ones!
Your Google My Business page is a fundamental piece in the dental marketing jigsaw and it pays to take time to set up your information correctly and to maintain it regularly.
Analytics is an excellent free tool which Google provides to allow you to record huge amounts of data about the activity on your website. You can use this in conjunction with other tools to see how your website is performing, to see how effective marketing campaigns are and much more. We’ve covered some of this in more detail elsewhere in this blog but suffice to say here, that Analytics is a “must have” tool to allow you to manage your website effectively. Install it as soon as your website goes live and data will start accruing almost immediately.