Is your dental website now compliant with Google Consent Mode V2? In a recent blog we updated our readers about the relatively new Google Consent Mode V2 requirements and what it means for your dental website, Analytics and Ads. In …
If you use Google Ads and/or Analytics, please read this and act now. Website changes are required! Below is an extract from a recent email we sent to our marketing clients about important changes introduced by Google regarding data privacy …
5 key things to know when setting up dental PPC ads Whilst dental ads on Facebook and Instagram can still work very well if done properly, we are seeing a lot of new clients coming to us with requests to …
Can you afford the negative effects of an underperforming website? If you take a close look at the current dental website landscape you will see that it is quite diverse, from very modern, high-functioning sites through to those which are …
Is your practice website at risk? Google recently announced a new round of ranking algorithm updates which are widely accepted to bring some significant changes to where websites rank in the search index. These types of updates are fairly frequent …
Google Introduces Major Ranking Updates – What Does It Mean For Dental Websites? Read more →
Should you showcase facial aesthetics services on your dental website or separately? More and more dentists are now providing facial aesthetics services and it’s understandable why. Not only are dentists skilled medical professionals used to the dexterity and types of …
Is advertising on Facebook and Instagram still worthwhile? Several months ago I summarised the status of UK Invisalign marketing on this blog. This was against the backdrop of increasing competition, not just the dentists providing the treatment but also the …
The Current Status of Invisalign Social Media Marketing – Q1 2024 Read more →
SEO and why you need to invest in it. One of the most frequent types of ‘phone call we receive at Dental Media is from dentists wanting help with search engine optimisation. Very often they’ve had a new dental website …
So You’ve Got A Great Dental Practice Website, Now What? Read more →
Here’s why an excellent practice blog is just as powerful as ever In 2023, Google introduced what it called the “Helpful Content Update” which was aimed at promoting those websites which provide great content whilst demoting those which provide “thin”, …
Don’t start advertising until you have these key elements in place There is somewhat of a frenzy surrounding Invisalign advertising at the moment. Whether that’s dentists who are keen to sell teeth-straightening services to new patients, or marketing agencies trying …
Pre-requisites For Successful Invisalign Social Ads Advertising Read more →