Don’t miss out on this huge marketing asset
You may be fueling business growth through the well-known and effective channels of digital marketing, for example SEO and pay-per-click, but are you missing out on another critical asset which is right under your nose?
Here I’m referring to your employees and using their knowledge and experience to help broadcast positive messages about your business within their own social communities. Numerous studies have indicated that a company’s employees are in fact the most credible brand advocates and reliable sources for a business’s target audience.
This concept is broadly referred to as “employee advocacy” and it works just as well for small businesses as larger ones; albeit the overall “reach” of such strategies will obviously be governed by the number of employees involved. Irrespective, this employee advocacy approach is very powerful and well worth nurturing, particularly considering the socially connected environment we all live in these days.
So how can your staff help with your dental marketing?
In the dental context, there need to be firm ground rules in place and possibly even some training to ensure that when your internal brand advocates are broadcasting to the masses, that they’re not inadvertently breaking any GDC rules, ICO rules or any others which apply. This should go without saying and is very important. Once that confidence is established, you can then encourage your team to begin sharing your content and messages with their own social connections. Many of the younger generation now have hundreds if not thousands of social connections and the potential reach is significant when you get it right.
As well as increasing the social reach of your brand, when your team share your content you will also benefit from:
- increased website traffic
- increase in qualified leads
- better social engagement as new users interact with your business profiles