What is the typical lead-time and what do you need to prepare?
In this week’s blog I thought it would be useful to outline what should be expected when you commission a new website from the team at Dental Media. I’ll cover typical lead-times for the project, from inception to launch, together with the roles of the team here and what also needs to be provided by the dental team.
Whilst all dental website projects and designs are unique, the project sequence is quite standard and well-established. We guide our clients every step of the way and do our best to ensure that the project runs smoothly; albeit occasionally we understand that challenges can crop up along the way – a pandemic for example!
A good place to start is the lead-time you should expect to design a new dental website. Let’s cover that first and then move on to the how content for the site is generated and the practice’s role in that.
How long does it take to build and launch a new website for a dentist?
With our design team, you should typically expect 10 – 12 weeks. To complete the job professionally, we need to allow time not just for the design, but also for information gathering, design iterations, approvals, testing and go-live. Here’s a typical sequence:
- Week 1 – raise the design documentation and issue the design questionnaire and deposit invoice
- Week 2 – following receipt of the documentation and deposit payment, the draft design begins
- Week 3 – submit the draft design for client feedback
- Week 4 – design iterations and further client feedback
- Week 5 – finalise the design and move to the full “coding” stage
- Weeks 6 – 8 – build the internal website pages and start to add content
- Weeks 9 – 10 – client feedback and iterations
- Weeks 11 – 12 – approval, testing and launch
Sometimes we are asked to take on “emergency” jobs, for example where a client has been let down by their designer and their website has gone off-line. We will certainly try to assist in cases like this, even if it means publishing a holding-page to help maintain a web presence whilst a new website is built. However, we prefer to plan appropriately and allocate time – simply because this leads to great websites! So if you can pre-empt any problems and approach us in good time, that will certainly help.
As with any project, there is some time in the schedule where design pauses whilst we wait for the client to feed back or to provide certain types of content. During these periods, the designer will move to a different project and then switch back again when the client’s feedback arrives.
We understand that dentistry can be a very busy profession and sometimes these “lull” periods can be quite protracted where the dentist is otherwise occupied. We can usually accommodate this within reason and adjust the schedule accordingly – all we ask is to be advised as soon as possible and to be kept updated please.