Phone Call Analytics for Dentists Have you ever wondered what proportion of your patient enquiries come from telephone calls versus clicks through to your website contact form? Or which of your keywords prompted the user to pick up the phone? …
Phone Call Analytics for Dentists Have you ever wondered what proportion of your patient enquiries come from telephone calls versus clicks through to your website contact form? Or which of your keywords prompted the user to pick up the phone? …
Optimise Your Dental Adwords Campaign For Big Savings Many dentists continue to waste money by failing to optimise their web marketing strategies. The two biggest culprits are a) payment for over-promised and under-delivered monthly support packages and b) poorly optimised …
Poor on-site SEO penalises new dental websites Good quality SEO is critical to ensure prominence in Google – nothing new there. So why do some dental design companies skimp on the on-site SEO needed to give a new website the …
Why do some dental design companies skimp on SEO? Read More »
Mobile Dental Websites With between 5 and 10% of all traffic now coming from hand-held devices, now is the time to consider adding a mobile website to your marketing portfolio. This will become even more important in the coming months …
“The web has moved beyond the desk-top and won’t look back….” Read More »
Marketing “gotchas” to look out for All is not as transparent as it may seem when you are dealing with some dental design and marketing companies. Unfortunately we see too many case where a little knowledge is sufficient to mesmerise …
Cost Effective Dental Marketing What are the components of a good dental web marketing package and what does it cost? It is important to understand this both in terms of what you can expect it to deliver (new patients and …
Essential Standard Features For Dental Websites A good looking and easy-to-use website is still the cornerstone for any on-line dental marketing strategy. However, the features you may have found in a website just one year ago may no longer be …
Massive traffic increase for dental websites With just over 50% of all new patient referrals coming via websites in 2010 its abundantly clear why a dominant Google position is critical for dental websites. A high ranking position is a must …
Paying too much for your dental Adwords campaign? We do not need to dwell on the importance of Google ranking position as it has been covered here and elsewhere on a number of occasions. Suffice to say that its no …
Dentists Reporting Difficult Financial Conditions Many dentists are reporting tough financial times as austere economic measures continue to hit home. Nothing too surprising if we’re honest; no-one is immune even with the fairly inelastic demand of healthcare. The cash-strapped public …
Tough Financial Times? Control Costs and Get Marketing! Read More »