Author Archives: David

Dental Practice Videos – Marketing Tool-Kit Part 3

Posted on May 7, 2012 by David

In part three of our series covering the key elements for marketing a dental practice we will discuss the use of video as a powerful tool for converting website visitors to targeted enquiries. Please read on for more detail about … Continue reading →

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Google’s latest ranking updates – what it means for dental websites

Posted on May 6, 2012 by David

The latest Google ‘Panda’ and ‘Penguin’ updates hit dental website ranking During the last few weeks, Google has made further changes to the algorithm it uses to determine where websites rank within its search index. In particular, Google has made … Continue reading →

Posted in Search Engine SEO - Google | Leave a comment

Blogging & Social Media – Dental Marketing Tool Kit Part 2

Posted on April 26, 2012 by David

In the second part of the dental marketing tool-kit we will look a little more closely at two key components; the dental blog and use of social media. Now let’s take a look in a little more detail:

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Dental Marketing Tool Kit – The Essentials

Posted on April 18, 2012 by David

Part 1 – The Dental Website Welcome to part 1 in my series covering the essential components of the modern dental marketing tool-kit. Here we will look at the hub for all of the dental marketing activity, the dental website:

Posted in Dental Website Design | Leave a comment

Even with a #1 rank paid ads give > 50% incremental clicks

Posted on April 6, 2012 by David

Official Google Study – PPC (Adwords) vs Natural Rank One of the big questions we are frequently asked is “do I need pay-per-click ads to supplement my dental SEO campaign?”. Up until now, there was little definitive data to quantify … Continue reading →

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Dental Marketing Tool-kit – New Series Coming Soon.

Posted on March 27, 2012 by David

Essential Elements For Effective Online Dental Marketing A quick preview of our new dental marketing series that will launch on our blog in April. We will publish an informative article about each of the recommended elements needed for a great … Continue reading →

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Reminder about new GDC guidelines for dental websites

Posted on March 11, 2012 by David

Is your website GDC compliant? Call us for your free check! A quick reminder regarding the GDC guidelines for dental websites. Compliance date was 1st March so please contact us if you have not already updated. In summary, all dental … Continue reading →

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How Transparent is Your Dental Marketing Provider?

Posted on February 5, 2012 by David

Paying too much for dental marketing? Quite probably yes. For many dentists, times are getting harder and the need to control costs is more important than ever before. It is also widely acknowledged that effective dental marketing is becoming increasingly … Continue reading →

Posted in Search Engine SEO - Google | Leave a comment

New Telephone Tracking Analytics Now Available!

Posted on December 29, 2011 by David

Phone Call Analytics for Dentists Have you ever wondered what proportion of your patient enquiries come from telephone calls versus clicks through to your website contact form? Or which of your keywords prompted the user to pick up the phone? … Continue reading →

Posted in Google Analytics | Leave a comment

Google Adwords – Paying Too Much?

Posted on December 7, 2011 by David

Optimise Your Dental Adwords Campaign For Big Savings Many dentists continue to waste money by failing to optimise their web marketing strategies. The two biggest culprits are a) payment for over-promised and under-delivered monthly support packages and b) poorly optimised … Continue reading →

Posted in Search Engine SEO - Google | Leave a comment