Some “traditional” dental marketing methods still work As dental marketers we spend the vast majority of our time researching and implementing the best techniques to build a dental practice’s profile on the web. This is because we know that the …
Some “traditional” dental marketing methods still work As dental marketers we spend the vast majority of our time researching and implementing the best techniques to build a dental practice’s profile on the web. This is because we know that the …
Why your stand-alone dental website isn’t enough 2012 has seen a huge change in the tactics needed for a successful web marketing campaign. Historically, a decent website, perhaps supported with some SEO, was sufficient to ensure that you were in …
Increasing your web footprint to attract more patients Read More »
A mobile optimised site is now an essential web marketing tool. Traffic to dental websites via mobile devices now regularly exceeds 20% and continues to grow. Given the magnitude and upward trend it is now more important than ever to …
Use of video on your website to encourage new patient sign-ups Word of mouth referrals and personal recommendations are very powerful ways to bring new custom to your business. Your website is your 24/7/365 shop window and offers a great …
Video testimonials from your patients – a potent conversion tool Read More »
Maintaining progress in Twitter, Facebook and Google+ It is now universally accepted that social media activity is not only important for patient engagement but also critical to support effective SEO. It is also expected that the weighting Google applies to …
*Significant* changes in SEO since April 2012 It is accepted that promoting your dental website to a prominent position on page one of Google is the most important element of your dental marketing campaign. 60% of all new patient referrals …
New dental SEO factors and what it means for your website Read More »
Check the conversion rates on your dental PPC campaigns very carefully! Google Adwords or “PPC” certainly has a place in the dental marketing equation but just how much return on investment does it bring? Our own data and comprehensive third …
A couple of key items to look out for when negotiating your dental marketing services This week we have been involved in a protracted exchange with a web marketing company who’s client is transferring their services to us. The exchange …
Conversion measurement – a key tool for measuring dental website effectiveness You may hear the word “conversion” mentioned quite frequently if you are active in the world of dental marketing. Although there are a number of different facets, this essentially …