Try the 5 second engagement test
Have you ever wondered just how well your website works when a new visitor lands on your home page? You may be confident all is well, but do you really know?
For example, you may have data from Google Analytics which shows general overall performance, but chances are it doesn’t drill into specific performance at page level?
So is your home page working well, about average or perhaps really quite badly? Frankly, most dental website owners don’t really have much insight at all, so if you don’t really know the answer, you’re not alone. But that’s not good, particularly given how important a high-functioning website is for new patient acquisition.
Perhaps it might surprise you to suggest that for most websites, well over half of the visitors never make it past the first page and simply leave the site immediately, whether through confusion, disinterest or both. What’s more, this figure can be even higher depending on the source of the traffic; for example, web visitors from social media are generally much less interested in your website than those who have searched with specific intent in Google.
But it doesn’t have to be this way. The configuration of your home page, or indeed any landing page to which you are directing traffic, can make a massive difference to how users react when they reach there. Will they be immediately engaged and compelled to look further into your services, or will they be confused and look elsewhere, possibly at your direct competitor’s website?
Let’s get some deeper insights and see how you can make a positive difference, starting out with the ‘5 second test’.