Where to begin with social media for your dental practice
This article is aimed at providing a concise introduction to social media marketing for dentists – why it’s worth doing, how to get set up and, importantly, what to avoid.
Social media for dentists – is it worth it?
The short answer to this is “yes”, but if you do start, then it needs to be done professionally and consistently. The benefits of social media are covered in detail elsewhere in this blog, but to recap, it can bring new patient enquiries, help to spread your brand and influence in the local community, act as a broad-reaching platform for advertising and help with your search engine optimisation. So you should make every effort to incorporate social media into your marketing strategies if possible.
“Done for you” social media marketing – best avoided?
A number of dental marketing companies offer to run your social media as a fully-outsourced service, but is this really worthwhile? The short answer here is probably “no”. If you take a look at the output of these services you’ll see fairly generic material being regurgitated to multiple different accounts, often processed automatically. To be frank, none of this type of material is in the least engaging and typically won’t stimulate any useful enquiries. At best, it keeps you social media accounts active but not much else. Remember that one of the core principles of social media is personal interaction – and you don’t get much of that if your posts are generic and automated. So think twice before subscribing to such services.
Setting up your social accounts
Again we’ve covered the mechanics of this elsewhere in our blog and this is your first step on the way to getting your social campaigns moving. Most practices tend to use Facebook, Twitter and also professional profiles for key team members on LinkedIn. If time allows, you can also publish to the likes of Instagram and Pinterest, however, don’t spread yourself too thinly. It’s much better to manage a couple of profiles well than several done badly.
Setting up is usually quite easy but you can always ask your web designer for help. One key thing to remember is consistency of information and brand – so keep your colour scheme, logos, web, ‘phone and postal addresses completely consistent across all of the profiles.