360 Degree Dentist Marketing for all Dental Professionals:

The website is the hub of any marketing strategy. Here you showcase your services, team, facilities and patient testimonials with the objective of driving more enquiries to your practice. Your website needs to look good, be easy to use, fast loading and fully optimised for top Google rankings.

Google loves new content and the best way to add this to your website is by using a blog. Regular blogging not only forms a great way for you to communicate news to your clients but also builds the web footprint that Google favours so much. Experience shows that websites that are not updated gradually slip away in the search results whereas regular blog updates boost ranking.

The new kid on the block for dentist marketing is video. Short video clips can be used to provide a great overview of the practice, interviews with the team and powerful testimonials from satisfied patients. Published to YouTube and then linked back to your website and blog, video is proven to increase patient referrals.

Progressive businesses use social media (primarily Facebook, Twitter and LinkedIn) to increase client referrals. A carefully crafted social media strategy is important to stimulate real-time interaction with your patients with the objective that they will recommend your services to their own online communities. This "word-of-mouth" referral is extremely powerful for stimulating new business and complementing traditional marketing techniques.

It is vital to stay in touch with your existing clients and indeed any potential clients that have contacted your business at some point. All dental practices should have a thorough, automated way to collect client emails to a central database. Periodically, your contact list should be emailed with a newsletter or perhaps details of a special offer to keep your services fresh in their minds.

Prominence in the Google rankings is critical for any business website. This relies on great search engine optimisation to keep your site ahead of the competitors. With more than half of all new dental client referrals coming via practice websites in 2010, its clear to see why this is one of the most important aspects of your dental marketing strategy.

Google continues to place increasing emphasis on "localised" search results. A very large part of this is Google Places whereby local business can build a small but important summary of their products and services for use within the Google localised search results. A correctly optimised Google Places listing is an important element of the overall marketing strategy.